WORKS
EXPERIENCE
In December 2012, I got a job as a graphic designer at Advmaker, an affiliate marketing company, thanks to some early homework in which I replicated relatively simple video commercials for local companies.
The main tasks included creating Flash and GIF banners, as well as landing pages. Sometimes, promotional videos were required for browser games such as Castlot and Lady Popular, as well as for promoting the company itself. These videos ranged from short, catchy clips for conferences to promotional videos for Facebook and Instagram advertising. Additionally, I designed business cards, flyers, brochures, and posters for conferences.
During my third year at Advmaker, we began creating HTML banners instead of Flash banners due to the vulnerabilities of Flash technologies. To my surprise, creating animated and interactive HTML banners was not as difficult as I had anticipated.
There were two other designers on the team, but we always worked separately from each other.
Overall, the countless number of projects and the intensity of work at Advmaker have made me a skilled specialist in advertising graphic design.
In December 2015, I started working as a graphic designer at HashCoins, which later became Burfa.
My main project was HashFlare, a cloud mining service. Working on this project allowed me to learn a lot about mining, cryptocurrencies, and blockchain.
During my fourth month at HashCoins, we needed to find two additional full-time designers to help. This was my first experience recruiting designers.
Together with the team, we created numerous promotional materials for HashFlare, including HTML and GIF banners, videos, landing pages, social media content, and printed promotional materials for conferences.
I enjoyed working with the team on one project for an extended period of time, although we also worked on smaller projects along the way.
Additionally, I participated in the promotion of their ICO project, which eventually raised almost $100 million (at the time due to the rate of bitcoin).
In December 2019, my fellow designer and I started working as graphic designers at Advendor, a subsidiary of Burfa.
Similar to Advmaker, Advendor is engaged in affiliate marketing, but with a focus on CPA instead of CPL.
Our main tasks at Advendor included designing the company's offers, creating animated GIF banners for the offers, and occasionally creating exclusive HTML banners for individual partners. We also designed business cards, leaflets, brochures, posters, and videos for various conferences.
In the summer of 2021, Advendor began creating its own white label based on the ongoing development of its platform, which required a massive redesign of the entire system. To accomplish this, we decided to use a tool called Figma, which was new to us at the time.
After a few months, we fully mastered it. It took us just over a year to completely redesign the system.
As designers, we had to work with Ukrainian developers to maintain and support the web development process based on the approved designs. Most of this work involved UX/UI development, or more precisely, redevelopment based on the data collected over the years of Advendor's existence.
Understanding/knowing of the most common design aspects (and not only).
Some of the aspects are:
- Basic design principles, such as: emphasis, balance, alignment, contrast, pattern (repetition), proportion, hierarchy (movement), white space, shape, form etc;
- UX, including its aspects of branding, (UI, visual) design, usability and function; Adaptive and responsive design approaches;
- Color theory;
- Typography;
- Motion design;
- Raster (bitmap) and vector;
- Multimedia types and their most popular formats;
- Creativity Understanding that everything is a remix of something else.
Theoretical and practical understanding of the things mentioned above never stops for me, although there may be pauses. There’s always something new to be learned or improved...
Understanding of Front-end and Back-end development
In the past, I have experience with front-end development both in personal practice and working alongside other developers, including back-end developers.
I have a good understanding of HTML, CSS and JavaScript.
A few years ago, I took online Python courses, but I never used it further. I also have experience customizing WordPress themes using PHP.
For the past year or so, I’ve been learning Unity (a game engine) and C# as a hobby.
Ability to communicate with clients and colleagues
While working in different teams and with different people for quite some time, I have learned to find a common language primarily with those people with whom I need to cooperate. With others, communication usually occurs if there are common interests.
Initially, I study a person, mostly by listening to what he or she has to say and how he or she says it, trying to understand how to approach this person, and then I begin to find points of contact for further communication and working with him or her. With some people, it happens at once, while with others it takes some time. It may sound like some kind of strategy, but, in my case, it happens naturally and effortlessly.
Deadline management
For me, as a designer, everything usually depends on the deadline. The more time I have, the more I can play with different options, spend more time on research, and focus on smaller details. If there isn’t much time, then, as a rule, I use pre-made elements or templates and proven methods, which saves a lot of time.
Usually, half of the success depends on the technical specifications. The more they are thought out, the better the chances are that everything will be completed on time. Even then, I tend to check along the way if we’re actually on the right track.
Balance between preferences and tastes
It may sound great, that a designer has a good sense of taste, style and aesthetics. And it’s actually important. But I’ve found that more important for me, as a designer and a team player, is the ability to balance between my preferences, my team’s preferences, my client’s preferences and, at later stages, UX feedback.
Constantly discovering myself and the world around me
Since 2013 I’ve been practicing meditation, asanas and other similar practices. I haven’t yet become a monk and haven’t gone to the mountains (no such plans so far), but life has become clearer and simpler. I managed to see many things, including myself and others, much better and probably deeper. Of course, this also really helps in any work.
Constant Periodic desire to self-develop
It wouldn’t be true to say that the desire to self-develop is always present. In my case, this desire periodically appears again and again, and therefore my self-development in design (and not only) occurs even after 10 years of doing it.
Below are some of my other strong qualities worth mentioning:
- Critical thinking;
- Analytical mind;
- Reasonableness;
- Understanding of incomprehensibility of knowledge;
- High level of empathy;
- Strong patience;
- Reasonable perseverance;
- Calmness;
- Awareness of ego aspects.
for: Advendor partner program offers
for: Advendor and Burfa conferences
for: Cryptor articles